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Cut through the noise.
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MAKE
YOUR
NAME
STAND
OUT!
When “Kuya” AJ Concepcion, now the incumbent Mayor of Mariveles, entrusted us with his campaign last 2022, we knew we weren't just running a PR strategy – we were embarking on high-stakes, six-month political drama. Every decision, every message, felt like a pivotal scene. Keeping his momentum was crucial day by day as the election day was fast approaching.
Strategy
To
Victory
It was a roller coaster ride of emotions and a nerve-wracking experience that demanded precision, agility, and relentless creativity.
It was a roller coaster ride of emotions and a nerve-wracking experience that demanded precision, agility, and relentless creativity.
The core narrative of Kuya AJ’s campaign rooted from a series of brainstorming and endless client alignments. This is to make sure everyone is on the same page, working towards one common goal. Our team was immersed in Mayor Kuya AJ's aspirations for Mariveles, his character,
and the community's needs. We brainstormed innovative angles and messaging, identifying the core 'story arc' that would truly connect with voters and differentiate him from the competition. We built a content calendar to release key messages across platforms—ensuring branding and engagement.
This integrated, strategic, and deeply collaborative approach led to Kuya AJ Concepcion’s triumphant victory. His success is a testament to the power of a well-crafted public narrative and relentless, ‘out-of-the-box’ execution.