George Cares
The journey of maximizing George's online visibility in the Optical Market by strong and effective digital marketing.
Context: Navigating a Pandemic & Digital Gap
George, an established optical brand in the Philippines since the 1960s, faced a significant challenge. Despite its longevity in the industry, the brand lacked a consistent social media presence. The onset of the global pandemic and lockdown limitations further hindered their reach, restricting in-store potential to just 75% of target KPIs and making it difficult to connect with their audience online.
Our Challenge:
To revitalize George's digital presence, grow their Key Performance Indicators (KPIs), and significantly increase online eye exam appointments and in-store visits, thereby boosting overall sales despite pandemic restrictions.
The Idea: George Cares
George Cares circled around the idea of being there for every customer, highlighting personalized eye care at their own pace. The core idea was to transform George's online presence into an engaging, accessible hub for eye care, connecting with Filipinos in their homes and guiding them towards professional eye health services.
(2020-2023)
KPI Growth
From Google Ads
Per Year
Conversions
KPI GROWTH
FROM GOOGLE
ADS PER YEAR
CONVERSION
3 MOS. AFTER
CAMPAIGN LAUNCH
WHAT WE TOOK OUT OF THE BOX
Better-looking photo layouts, Videos & GIFs
Enhancing visual content quality.
Team Collaboration
Strengthening overall content strategy through cohesive effort.
Ads Boosting
Amplifying reach and impact of key messages.
Consistent Social Media Posting
Maintaining a strong, regular online presence.
A High-Quality Product Photo Catalog
Showcasing offerings clearly and attractively.
WHAT WE
TOOK OUT
OF THE BOX
Better-looking photo layouts, Videos & GIFs
Enhancing visual content quality.
Team Collaboration
Strengthening overall content strategy through cohesive effort.
Ads Boosting
Amplifying reach and impact of key messages.
Consistent Social Media Posting
Maintaining a strong, regular online presence.
A High-Quality Product Photo Catalog
Showcasing offerings clearly and attractively.
EXECUTION: Bringing George Cares to Life
We rolled out a strategy focused on digital transformation and audience engagement, while incorporating the George Cares messaging throughout the materials. This included establishing a fresh, cohesive look on social media, implementing an optimized content calendar with a precise targeting strategy, and maximizing the use of the Google ads platform. This approach aimed to drive both online bookings and vital in-store visits while creating a message retention to both our social media audience and store visitors.
EXECUTION: Bringing George Cares to Life
We rolled out a strategy focused on digital transformation and audience engagement, while incorporating the George Cares messaging throughout the materials. This included establishing a fresh, cohesive look on social media, implementing an optimized content calendar with a precise targeting strategy, and maximizing the use of the Google ads platform. This approach aimed to drive both online bookings and vital in-store visits while creating a message retention to both our social media audience and store visitors.